With increasing ownership of mobile phones and expanding mobile phone network coverage, there is an unprecedented opportunity to use telephones to collect population-based data. MICS Plus is a method that capitalizes on this. MICS Plus uses the respondents of a regular MICS survey as a sample frame. One or more representative sub-samples of respondents is selected, and data collection continues via phones, accumulating longitudinal data which are quickly analysed and disseminated. These data are collected through short telephone interviews with households. MICS Plus is a different mode of data collection and does not replace MICS. It focusses on data gaps that are best measured with high frequency and which change seasonally.

Countries which are planning MICS have the opportunity to also plan for MICS Plus through simple questionnaire design changes in the baseline MICS survey. MICS Plus surveys can ideally run for 12 or more months, depending on the data needs of the country. Only indicators that are easy to collect via telephone calls. MICS Plus also has the advantage of capturing frequent changes in indicators. Due to the flexible nature of MICS Plus, the approach and methodology can be used for numerous purposes, such as collecting certain MICS indicators with high frequency, for emerging issues such as crisis monitoring, measuring program coverage and opinion polling.


MICS Plus Methodology

step-by-step guide on MICS Plus implementation is now available. The guide provides end-to-end guidance on the essential steps involved in planning and implementing MICS Plus.